(Source: Media-Saturn-Holding GmbH) With its continuing involvement in professional football, Media Markt is harnessing the pleasure and emotions associated by fans with soccer to sharpen its own brand profile nationwide. 'Our first season in football sponsoring was a success. Our strategy worked perfectly: Media Markt and football enthusiasm don't just suit each other superbly but also make an outstanding contribution to Media Markt's brand positioning, which...
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